You Must Be Clear On What You Want

In a conversation this week with a new client, I asked, “If you could wave a magic wand, where would your business be 12 months from now?” He spoke about wanting to transition his work from acrylic to oil paints (he’s an artist), hopefully get into a state museum, and get into a couple of galleries outside of New England. I asked him if he had an income goal in mind and he had to stop and think a minute and said, “It would be great if I could get to $60,000”. When I asked him how he was doing towards that number…he didn’t know.

I must say, I am consistently surprised how many entrepreneurs I speak with aren’t clear on how much they want to make. It’s almost like they are afraid of drawing that line in the sand, because it then means that they have to commit to making it…or not.

It’s important to be absolutely clear on what you want for, and from, your business. In my experience of working with entrepreneurs the past ten years, I can tell you that those clients that knew where they wanted to be in their businesses 12 months, three years, five years and ten years down the road, have hands down been more successful than those that weren’t clear on what they wanted or where they wanted to go.

And the clearer you are with yourself about what you want to accomplish, the more clear it will be to the Universe to help support you in the effort. So if you have not written down what you want to make in the next twelve months, I would request that you do it today. Write the number down, in pen and put it somewhere where you can see it once a week or so. I am confident that in twelve months, you will be pleasantly surprised with the results!

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