When I first started my coaching business, I was so happy when someone indicated they wanted to work with me, that I took them on as a client-no questions asked. Why? Because in those days, I needed the work, and I would sign up practically anyone. But I quickly learned (the hard way) that a business or practice full of clients that are not ideal, makes for a pretty challenging and unrewarding business.
Now that I’ve spent the time learning and studying who my ideal client type is, I have a coaching business FULL of the best clients in the world! I’ve shared in previous newsletters and blogs about how to determine who your ideal client is (see https://www.mandyschumaker.com/blog/how-to-find-your-ideal-client/) This is the first place to start, but once you’ve determined “who” they are-now-how are you going to find them?
Here are some ideas on “where” to find your ideal clients:
1-You must learn everything you can about your ideal client. What do they read, where do they network, what LinkedIn or Facebook groups do they belong to? It’s always interesting to me to see so many entrepreneurs who “hang out” or network with groups of people just like them! You’re probably not going to get a new client if you are spending time with other entrepreneurs or consultants (unless of course, they are your target market and ideal client type). Find out what networking group attracts your ideal client and go there!
2-What associations might be host to your ideal client type? While it’s fun to hang around our peers and colleagues at associations and conferences, if they are not your ideal client type, it’s a bit of a waste of time. Make a list of four or five associations your ideal clients might attend and make a point of attending or going to their annual meeting or dinner to network. Try to speak at one or two of these associations meetings or conferences-this is another great way to get in front of a lot of your ideal clients at one clip.
3-Join social media groups where your ideal clients may be spending time. Get involved in the discussions and conversation and consistently provide valuable content on these sites. Again, its fine to spend time with your own industry groups, but it’s even better (and probably more lucrative) to spend time in your ideal client’s worlds.
I challenge you to look at your schedules and appointment books and see where you are spending your time. Is it where your ideal clients are hanging out? If not, make it happen and you’ll start to see huge shifts in you business!
|Mandy works with talented, bright, high energy self employed professionals and very small businesses who struggle to market their business effectively, stretch their capacity and play a bigger game. Mandy’s client’s receive proven, specific information on what they need to do to get more clients and grow their business. As a result, those who coach with Mandy increase their business, get more clients and make more money, faster and easier than they ever would have on their own.
Sign up for her free Cd “7 Productivity Secrets of Successful Entrepreneurs” at www.mandyschumaker.com. Or contact her at 207-653-6977