Do you know “why” you do what you do? Would you be willing to do what you do for free-all day long? This week, I spent a lot of time with several different groups of entrepreneurs. In each group we spent some time trying to understand why we do what we do. What’s our compelling story? What was our defining moment?
Why is it important to determine all of this? Because people buy your why-they don’t buy how you do it, or even what you do-they buy WHY you do it.
One of the best examples I’ve ever seen in explaining this, is Simon Sinek’s Ted Talk, “Start with Why: How Great Leaders Inspire Everyone to Take Action”. Take a look and be sure and leave a comment below…
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