I remember when I first started my coaching business; I was so THRILLED when someone wanted to work with me that I just “took them on!” In fact, I would work with anyone and everyone.
But then, as I would look down my appointments for the day, I started to dread some of the calls I would have coming up.There would be the woman who always complained about EVERYTHING and never took action on ANYTHING. Then the man who missed practically every other appointment, or cancelled at the last minute, and NEVER did any of the homework assignments.
It was maddening!
Then I attended a workshop where we created our own ideal client profile and after that everything changed. I had a business with ALL ideal FABULOUS clients that I couldn’t wait to talk to every week!
How about you? Is your business or practice filled with clients you enjoy working with? Are they ALL ideal?
If not, you may want to consider building an ideal client profile for yourself.
Step one: List 10-15 clients you’ve had in the past year or so on a sheet of paper
Step two: Grade them A-F. You’re A’s are the ones you absolutely LOVE working with and the F’s are the ones you absolutely are CHALLENGED in working with. And you obviously may have some in the middle that are C’s and D’s, and your B’s are the ones that are nearly perfect.
Step three: Now, circle you’re A’s and B’s and really study the list. What do these people have in common? Are they all women, all men, of a certain age, and certain occupation. Find everything you can that they have in common.
Step Four: Now you can start building your ideal client profile from the list of commonalities with your list of A and B clients. You will certainly need to add to this list as time goes on, but it’s a great start. Start looking for more people who fit your ideal client profile, think about where they may be hanging out, and start networking or speaking there, so you will be in a place where you will attract MORE ideal clients.
Step Five: Continue to add to your ideal client profile. Interview some of your “A” clients, find out what they read, eat, do for fun, what magazines do they subscribe to, what apps are on their phone? All of this information gets added to your profile in order to really narrow down who you want to work with.
I guarantee creating an ideal client profile for your business will make a huge difference in the kind of clients you attract AND make doing business a whole lot more fun!
|Mandy works with talented, high energy self employed professionals and very small businesses who struggle to market their business effectively, stretch their capacity and play a bigger game. Mandy’s client’s receive proven, specific information on what they need to do to get more clients and grow their business. As a result, those who coach with Mandy increase their business, get more clients and make more money, faster and easier than they ever would have on their own. .Sign up for her free Cd “7 Productivity Secrets of Successful Entrepreneurs” right down below.|